5 Strategic 'Must-Haves' to Diversify Your Digital Marketing
Don't fall into the trap of the digital marketing comfort zone. Here are five useful approaches to enrich and diversify your digital marketing strategy.
Top 5 Organizational Change Management Strategies | How to Manage Transformational Change
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Diversify Your Construction Company’s Marketing Strategy (Short)
If you’re a contractor or run any type of trade business like roofing, windows, flooring, remodelling, renovations, etc. then this video is for you.
I want to emphasize how important it is to diversify your marketing strategy. It’s just like an investment. They tell you to diversify your investments so that if any one of those takes a dive in value, you’re somewhat protected by being so spread out. And it’s the same thing with your business and marketing. When you invest in marketing, you’re making an investment in your future.
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5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing via @LWilson1980
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5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing
It is all too easy to fall into the trap of the digital marketing comfort zone, but this can be a path into complacency, under-performance and ultimately decline.
When marketing campaigns consistently perform year after year and momentum is positive, you may be fooled into thinking that everything is working to near-peak levels with no need to stretch the boundaries or challenge this “everything is going great” sentiment.
If this sounds familiar it is likely (unless you are the only active player in your industry) that results will begin to stagnate and regress, and there is a need to consider a more robust digital strategy.
The solution is being actively aware of new and changing opportunities including technology, industry, audience and associated items, and taking action on them.
Action-taking is key as this fuels a culture of exploration, testing, and refinement required to be an industry leader and maintain closer to peak marketing performance for a longer duration.
In this post, I share five of the most useful marketing approaches to enrich your own strategic plans and increase your robustness to changing external competition.
1. Proximity Marketing & Beacons
The technology for proximity marketing is nothing new, in fact, it has been available since 2013.
What has changed though is the readiness of technology such as Google Beacons for effective marketing use and practical application within more common marketing approaches.
What Are Proximity Beacons?
Beacons are a form of technology that can transmit signals over a certain (generally small) radius.
This means that devices such as mobile phones and GPS can receive marketing messages tied to their geo-location and be pinpoint targeted with relevant messa
Marketing Is Changing FAST: THIS is The BIGGEST Opportunity of 2023
My Top 5 Marketing Predictions + Trends For 2023
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When it comes to the world of digital marketing – one thing will ALWAYS be true…
Trends change and fads fade.
So how can you tell if a marketing trend is something you CAN’T ignore?
Or if it’s on its way out the door?
You know I love to keep it real, so you can stay relevant…
So, in this video, I’m going to share with you my 5 MARKETING PREDICTIONS for this year (and beyond!)
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Read this instead: https://www.alexcattoni.com/2023-marketing-predictions/
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