SEO For Small Business: 5 Ways To Punch Above Your Weight

How can your small business possibly compete against brands, major media companies, and other big players in Google search results?

2018 Local SEO Ranking Factors – Digital Marketing Tip #17

Local SEO Ranking Factors
1. My Business Signals (Proximity, categories, keyword in business title, etc) 19%
2. Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc) 17%
3. On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc) 14%
4. Citation Signals (IYP/aggregator NAP consistency, citation volume, etc) 14%
5. Review Signals (Review quantity, review velocity, review diversity, etc) 13%
6. Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc) 10%
7. Personalization (Based on browsing behavior) 10%
8. Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc) 4%

All research credit goes to Moz. To read their full blog post visit here:

To learn more about Shade Digital visit

Create A Free Online Store in 2023 ~ A Free Shopping Cart Tutorial For Beginners

This how to make a shopping cart website using WordPress, Elementor, and Astra for beginners tutorial for 2023 covers all the steps needed to create your own WordPress online store website and webcart for free from start to finish with steps skipped. The course explains how to pick the best web host, how to get a free domain name, and how to get the best possible price. This WordPress video covers purchasing WordPress web hosting, installing WordPress for free, installing themes and plug-ins for your WordPress for free, and creating your own professional logo for free. It provides a very detailed and complete step-by-step walk-through of everything you’ll need to know how to create your own professional shopping cart website from start to finish using the super easy (and free) Elementor page building plug-in.


Host Link:
Coupon : webyoda (Up to 80% off)
* You save money, I get a commission 🙂

Backup Website :

00:00:00 Introduction
00:03:14 Website Project Overview

00:08:53 Choose A Web Host
00:11:02 ​Purchase Web Hosting
00:15:53 Name Server Settings
00:16:27 Log In To Your Control Panel
00:16:55 Email Forward Setup
00:17:39 Find WordPress Installer
00:18:09 Fix WordPress Install Errors
00:19:14 Install WordPress

0:22:38 Login To WordPress Admin
0:23:59 Access Course Script
0:24:16 Download Course Content
0:25:29 Helpful Tips For This Course
0:28:33 Skip Making A Website?
0:28:50 Delete Pages & Plugins
0:29:58 Download Astra Theme
0:31:01 Download Plugins
0:33:13 Install Astra Theme
0:33:36 Update Theme
0:33:57 Install Plugins
0:36:42 Deleting WordPress Ads
0:36:55 Update Plugins
0:37:11 Install Astra Starter Site
0:40:40 Disable Shopping Cart
0:41:51 Fix Murphy’s Law Errors
0:43:12 Backup Your Website
0:44:20 Organize Header Menu
0:45:00 Add/Replace Menu Logo
0:49:15 Make A Free Logo
0:49:30 Choose A Menu Font
0:50:30 Set Website Default Colors
0:51:58 Permalinks Settings
0:52:41 Build Website Home Page
0:53:09 Elementor Overview
0:55:52 Change Background Image
0:56:37 Free Stock Photos
0:57:17 Edit Fonts/Sizes/Colors
1:00:25 Add Website Intro Video
1:02:48 Animate Website Content
1:03:37 Make An Intro Video
1:05:37 Adding Widgets To Website
1:06:21 Adding Images To Website
1:07:21 Duplicate & Move Widgets
1:08:17 Duplicate Columns & Sections
1:09:28 Copy/Paste Content Style
1:13:53 Edit Photos Free Online
1:14:15 Remove Image Background
1:16:28 Animate Transparent Image
1:21:03 Add Section Divider Effects
1:20:07 Add Image Carousel
1:29:34 Insert New Section
1:32:59 Save Section As Template
1:41:02 Add Join Email Form
1:44:05 Build Website Footer
1:43:09 Import Section Template
1:45:25 Mobile Device Optimization
1:52:09 Create About Us Page
2:02:07 Wrap Text Around An Image
2:01:10 Create Duplicate Pages
2:03:30 Add/Edit Menu Bar Items
2:04:40 Create Services Page
2:05:41 Create Gallery Page
2:08:27 Create Fancy Gallery Page
2:09:57 Create Website Blog
2:10:14 Posts Header & Blog Header
2:12:56 Remove Old Posts
2:13:17 Creating Your Posts
2:17:18 Set Profile Picture & Pen Name
2:19:32 Add Blog Post Side Bar
2:22:11 Blog Post Style Settings
2:23:38 Create Basic Blog Page
2:25:12 Create Pro Blog Page
2:28:00 Create Contact Us Page
2:34:09 Edit WP Forms Settings
2:37:34 WP Forms Advanced Settings
2:39:38 Turn On Website Secure Pages

2:42:45 Add A Shopping Cart
2:44:15 Dirty Dozen Settings
2:44:34 Install WooCommerce
2:46:57 Add Shop & Cart To Menu
2:48:36 Update Woo DB & Active JetPack
2:50:11 Create WooCommerce Pages
2:50:46 Clean Out WooCommerce
2:51:41 WooCommerce General Settings
2:52:46 WooCommerce Products Settings
2:55:30 WooCommerce Taxes Settings
2:56:04 Shipping Methods
2:59:15 Accounts & Privacy
3:00:01 Email Settings
3:02:53 Misc Settings
3:03:06 Add Simple Products
3:03:49 SKU Numbers Explained
3:11:10 Add Variable Products
3:19:46 Add Virtual Products
3:22:06 Add Digital Download Product
3:25:07 Add Affiliate Products
3:27:50 Add Upsells & Cross-sells
3:32:06 Shopping Cart Modifications
3:38:24 Shopping Cart Sidebar
3:42:55 Shopping Cart Legal Stuff
3:48:42 Add Coupon Codes
3:54:30 Black Friday Promotion
3:56:03 Site Wide Banner Promotion
3:57:20 Setup Payment Methods
4:06:02 Processing Your Orders
4:07:00 Search Engine Optimization 101
4:09:37 You Finished, Well Done!

About me (Yoda) –…

Drawing Artist –
Beta Tester – Dave Capamagian

Please leave your comments and questions below.

#ShoppingCart #OnlineStore #EcommerceWebsite

Punch Above Your Weight: Success On Any Budget

To come out on top as a new firm, Max Antony knows that you must get creative, niche down, and never give up. He started with a shoestring budget and has grown over the past five years to a staff of four. Attorney at Antony Law Group, Max is living proof that even a solo attorney on a shoestring budget can punch above his weight and develop a thriving practice. He shares the most difficult parts of starting a new firm – and how to get through them. When his firm had no marketing budget, he found success by tapping into social media. And he explains how building a network can help your firm succeed.

Key takeaways:

– Slow and steady wins the race to success. Even if your first hire is a part-time high school student and your only marketing is on social, it is possible to grow.

– When the budget opens up, consider purchasing a #clientmanagementsoftware and ensure your website is in order.

– #GoogleReviews boost your #rankings. Seasoned and fresh firms alike need to tap into their existing client base and ask for reviews to help lead the pack.

– To get past your fears, tap into your #network . Ask for help. Meet people who are currently where you want to go and ask for advice.

Ep 253 Peter Carlin How to Punch Above Your Weight Class With Acquirers

Peter Carlin started Logicearth to improve how companies teach their employees online. They built e-learning courses that were almost as good as being there in person. They caught the attention of a marketing agency called The Creative Engagement Group (TCEG), which had clients that needed online courses.

It was around this time that Carlin and his partner Paul McKay were finding it frustrating to break into larger accounts – many of which TCEG already had. They decided to explore a partnership that quickly evolved into an acquisition offer from TCEG.

�� Listen to the podcast here

This episode has several critical lessons for aspiring value builders:

Punch above your weight class: despite having just two dozen employees, Logicearth ranked ahead of giants ten times their size on a Google search. They hired a digital marketing professional full time and invested heavily in a website that made them appear much more significant than they were. All of which got the attention of acquirers looking to invest in online corporate education and searching for the most prominent players in the industry.

Vet your acquirers: Over the years, Carlin had received multiple acquisition offers, but most had some sort of catch. In one case, an acquirer simply offered Carlin and McKay a job; in another, the acquirer offered shares in their company, but Carlin and McKay were not entirely comfortable with how those shares would be valued. Carlin and McKay agreed to an earn-out with TCEG but not before negotiating every last detail right down to how their P &L would be calculated as a division of TCEG.

This episode features several additional wisdom pearls, including:

• How to negotiate your earn-out
• How to weed out unscrupulous acquirers
• How to retain creative people
• The one thing most entrepreneurs forget when negotiating a Letter of Intent


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